BHETA case study

The British Home Enhancement Trade Association promotes the interests of manufacturers and distributors of DIY, garden and housewares products. Brookes’ PR in the trade press has increased its profile significantly, helping it to attract the attention of big brands and major opinion formers. As part of the programme, Brookes reinvented BHETA’s website as the hub of all information and advice affecting the home and garden industry.

Deliverables

NPD, copywriting, website design, build and maintenance, member newsletters and relationship management, brand PR