Vital Earth case study

Brookes has helped Vital Earth build a huge reputation based on trade and consumer PR and advertising produced by Brookes. As Brookes knows its customers so well, it also undertakes consumer research for the Vital Earth brand and recommends on its new product development. Chicken Poo won multiple Best New Product and Product of the Year Awards and exceeded all budgeted sales. Brookes has just brokered an endorsement deal for Vital Earth with the RSPB with the launch of RSPB Multi Purpose Compost.

Deliverables

NPD, consumer research, copywriting, brand and product advertising,
trade and consumer PR