7 social media updates you need to know – November 2019

7 social media updates you need to know – November 2019

We’re only halfway through the month but November 2019 has already seen plenty of new social media updates. Here’s a round up of some of the latest changes to help you stay ahead of the game.

Facebook unveils new corporate logo

Facebook new corporate logo

Facebook has given its corporate logo a colourful new update to differentiate the Facebook company from the Facebook app, and to clarify the brands and apps that Facebook owns. The logo alternates between blue, green and red/purple/orange to represent its brands Facebook, WhatsApp and Instagram in an attempt to be more transparent with consumers about the apps Facebook owns.

Instagram rolling out like removal test to US

Instagram post with likes removed

Throughout 2019, Instagram has been running a test that hides the total number of likes and video views in seven countries and is due to extend this test to US users next week. Instagram said the change will allow users to “focus on the photos and videos you share, not how many likes they get.” There are some concerns as to the impact this will have on engagement and influencer marketing, but users will still be able to see like and video view counts on their own posts.

LinkedIn events

LinkedIn is beginning to roll out its new Events feature which will enable members to create and manage events, invite connections, and engage with attendees before and after the event. Feedback from the pilot program found that members and brands were able to boost attendance of their events and grow their networks.

‘Series’ for IGTV

Instagram has launched a new tool to allow users to start their own IGTV series. The Series tool allows creators to categorise their IGTV videos into ongoing series, separate from their standalone IGTV videos. The update allows creators to brand their content with a dedicated label and lets viewers tap to get notifications of new episodes.

Potential new features coming to Twitter in 2020

New changes are rumoured to be coming to Twitter in 2020 that are designed to give users more control. Dantley Davis, Twitter’s Vice President of Design and Research, this month tweeted a list of features he’s “looking forward to in 2020”. The list includes ‘Remove me from this conversation’, ‘Don’t allow RT of this tweet’ and other features that will give users control over conversations on Twitter.

WhatsApp introduces Catalogs for small businesses

WhatsApp Catalog for small business

WhatsApp has introduced a new feature to the WhatsApp Business app that allows businesses to showcase their products to their customers. The new ‘Catalogs’ act as a mobile storefront for businesses so that customers can browse products, without having to leave WhatsApp. Businesses can include images, price, description, product information and website links for each item in its catalog.

Twitter account switch

Twitter account switch feature

Twitter is testing a new feature which would allow users to easily switch between multiple accounts when replying to tweets. This functionality will make life easier for users who manage multiple accounts and provide a boost to brands that use Twitter for customer service.

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