Keen to raise its profile as the go-to association for the UK housewares, DIY and garden sectors, BHETA appointed Brookes & Co to develop and execute a comprehensive PR campaign in the media.
As well as focusing on the retention and growth of membership, Brookes worked to increase awareness of BHETA amongst retailers as a destination for key information about suppliers and products in each sector.
Through the development of engaging content and editorial comment, Brookes & Co has helped to position BHETA as the ‘voice of the industry’.
