In a novel approach to a traditional trade product launch, Eden Greenhouses ran a dealership roadshow to support the launch of the innovative Zero Threshold range. Brookes & Co climbed into the driver’s seat to help support this clever PR campaign.
As a specialist marketing agency for the home & garden industry, Brookes & Co was able to put the word out amongst all of the core trade publications to help drum up awareness and excitement surrounding the project. The PR campaign proved a huge success for Eden with a 100% strike rate; something which Brookes & Co used to fuel a series of follow up PR stories as well as a number of case studies with happy customers.
The result has been not only trade saturation but also massive sell through to consumers amounting to a 35% increase in the company's overall sales.