BHETA is the go-to association for the UK housewares, DIY and garden sectors.
As part of its marketing communications, Brookes & Co is tasked with sourcing, creating and compiling content for BHETA’s regular member and non-member digital strategy.
This includes sending out e-newsletters, market intelligence reports and economic data summaries to keep members abreast of what is going on in the industry.
Working closely with member services and linking all communications to their CRM system, Brookes has recently rolled-out an e-mail builder tool that assists BHETA with member communications whilst ensuring the brand identity isn’t compromised.
The tool also aids BHETA with email segmentation, personalisation and automation.