ERA’s OEM division provides market-leading hardware solutions for fabricators and installers in the UK window and door industry; handles, security systems and locks for doors and window systems. The company appointed Brookes & Co to develop a media relations campaign with the aim of raising the profile of ERA’s products and services, thereby helping it to cement relationships with existing customers and forge new ones with others.
Our technical PR writers got to grips with the technical aspects of the hardware market, gaining a thorough understanding of the day to day business needs of fabricators and installers, and became fluent in the language of bespoke hardware development and testing procedures. All required in order to produce content that was pitched at the correct technical level while being simultaneously engaging.
Brookes & Co was able to call on existing staff specialist knowledge in the fenestration industry. Over an extended period of time Brookes placed leading articles in the relevant trade press, and became the ‘go to’ source of information for editors.