Brookes & Co has been providing marketing support to Sinai Park House, the oldest surviving historic building in Burton on Trent, managing and producing their website, social media content and marketing collateral. In September 2019, Sinai Park House took part in the Heritage Open Days (HODS) festival for the first time, hosting three free events. Established in 1994, Heritage Open Days is the country’s largest festival of history and culture bringing together over 2000 organisations, 5,000 events and 40,000 volunteers.
In order to maximise Sinai’s involvement in the Heritage Open Day event and drive attendance, Brookes & Co developed web and social media content, local press releases and support collateral. New website content was created to host the event information and Eventbrite sign-up forms, and a supporting organic social media campaign was developed to promote the events.
The promotional campaign achieved great results, reaching over 10,000 users on social media. Tickets for all 3 events sold out and the high event attendance allowed for the successful launch of a Crowdfunder campaign to restore the Sinai Plunge Pool.