In early 2017, we encouraged our client, Grange, to become a partner in Love The Plot You’ve Got, an initiative to encourage people to get back in their outdoor spaces.
Brookes & Co supported Grange throughout their partnership, producing blog posts, which received an impressive 74 hits, and company and product profiles to be distributed through Love The Plot You’ve Got. Brookes also managed Grange’s social media channels to tie in with the initiative’s popular Al Fresco Fortnight campaign.
From their partnership, Grange benefitted from consumer coverage via press, e-newsletters, web and social media channels. Social media posts received 14,248 impressions on Twitter and had a reach of 15,000 on Facebook. The trade and consumer e-newsletters also proved popular, having open rates of 33.9% and 33.1% respectively. In fact, the initiative has been so successful that we have had a number of our other clients asking about potential involvement going forward.
If you would like to get your own brand involved with Love The Plot You’ve Got in 2018, don’t hesitate to get in touch with the team at Brookes & Co.