Offering innovative and inspirational kitchen, garden, DIY and houseware utensils and gadgets which they merchandise in a unique way using in-store TV to inspire and inform consumers, Creative Products were keen to increase their visibility in communicating about the way they work.
The company chose Brookes & Co as the right team to support them, appointing Brookes to develop a comprehensive PR and marketing programme, and support them at a variety of exhibitions. This included direct marketing ahead of exhibitions such as Spring Fair to encourage key buyers to visit the Creative Products stand.
Looking forward, Brookes will continue to help Creative Products with their marketing at GLEE and Autumn Fair, and have recently taken on the management of their trade media budget.
