Appointed by national commercial vehicle contract hire and fleet management company, Prohire, to handle content and media requirements in 2018, we’ve been rolling out their refreshed brand identity with rigour over the last quarter of 2019.
Qualitative research that we conducted with their customer base and stakeholders identified that their central proposition would benefit from an evaluation. Following this analysis we aligned the creative executions central to these insights with a new look based on ‘Proven to Deliver’. This work echoes their central premise of a consultative and solutions-based approach.
We have developed a great relationship with this client and already feel a valued extension of their marketing department. With long term marketing communication plans completed we’re proud of the work we’re doing with Prohire to drive their objectives for increased brand awareness forward.
Advertising material has been running in the key vertical press with accompanying collateral including print material and enewsletters.