With social media algorithms making it harder to cut through to our current and prospective audience, we devised a robust social media strategy to reach the apprentice market for our client Rainy Day Trust, combining engaging organic content with paid for social media advertising. As part of this strategy, we created a video and short clips that were used to reach out the student population.
Brookes & Co managed the video production process, including recruiting real apprentices from Burton and South Derbyshire College who have benefited from the Trust’s funding, liaising with the college, script development, video production and editing the full-length version and shorter cuts for ongoing campaign longevity.
The video, along with the wider campaign activity, has helped the client to achieve unprecedented success in their first campaign to this audience. From the start of April to June 2019, Rainy Day Trust helped 120 apprentices providing them with over £30,000 of support - an all-time record. The campaign has helped turn around non-believers to advocates and we’re looking forward to receiving more of these stories over the campaign period.