The need to embrace the latest digital technology coinciding with the development of a range of new services for this trade associations’ membership meant that 2018 was the perfect time for BHETA to replace a four-year-old website. Managed by the Brookes & Co team, with the help of our web partners, the result is something not only more current, but more attractive and more functionally sophisticated.
Launched at Spring Fair in February, the responsive www.bheta.co.uk combines updated content with an industry-first product, category, and brand search function. Called the Retailer Zone, this enables retail buyers to source and category manage potential listing ideas and information, based on the complete, real time portfolio of members’ products.</P
