Paint specialist V33 briefed us with creating a social media campaign to promote the launch of their new innovative white emulsion, V33 Multi-Surface Renovation to raise awareness of the product and drive a desire to purchase.
We produced a calendar of engaging organic content, including videos and competitions, which ran alongside a series of highly targeted social media adverts. Social media platforms and target audiences were carefully selected to get the best cost per result.
The organic and paid social media activity achieved combined results of 154224 impressions, 6718 engagements and 5548 click throughs to the V33 website. The campaign achieved an average click through rate of 2.82%, vastly exceeding the industry average of 0.70%.