Ahead of the 2017 Spring Fair & Totally DIY trade exhibitions, Brookes & Co was tasked with creating new exhibition graphics for wholesale experts, Wilsons.
The project involved briefing and coordinating artwork for a new, purpose-built stand at Spring Fair. With an aim to promote all of the brands in the Wilsons product portfolio, graphics were developed to accommodate big name brands such as 3M’s Scotch Blue, Command and Post It.
The brief was to position Wilsons as the go-to company for household and DIY products. The design of the new stand achieved this by providing potential buyers with the opportunity to look at products, as well as visualize how they could be displayed in store using a variety of merchandising options.
