The pace of change in the building industry means it is sometimes difficult to tailor your marketing strategy to the needs of customers in the built environment sector. No sooner has an organisation got to grips with the relevant Building Regulations than a new set is introduced. No sooner has a construction company achieved compliance with Building Information Modelling (BIM) Level 2 than we start hearing about the Government’s plans for Level 3. No sooner has the environmental impact of products and practices been calculated than better, more stringent methods of measurement are required. No sooner has the housing market responded to the Help to Buy Scheme than new media reporting reveals the negative impact of the scheme on house prices. No sooner has a company devised a service strategy than it finds itself having to handle the skills shortages of the industry. Change, of course, usually means progress, but staying on top of trends in the building industry is crucial to any company in the built environment sector wanting to make their marketing plan as effective and efficient as possible.
To help with this process it isn’t good enough to work with a marketing agency with only a nodding acquaintance of the building sector. You really need a specialist company with many years’ experience of the industry who has the right media contacts and can put together a targeted, intelligent strategy that will provide the optimum return on your investment.
With staff who have over thirty years’ experience in crafting campaigns targeting construction and building products companies, Brookes & Co has forged a reputation for providing an intelligent approach. Time after time our friendly team delivers a clever combination of the marketing mix, from media relations and press briefings through to social media, strategic planning, digital content provision, design and artwork, exhibition support and video production. From producing one-off infographics to building a full website, we’ve done it all. We’re fun to work with but passionate about ensuring a first-class service.
We’ll be at UK Construction Week at the NEC in October and would love to have a chat with you about your aspirations for your business. We are based in the Midlands, and are a full service marketing agency specialising in the home, garden and built environment sectors. Brands with which our staff have been involved include Grange Fencing, Armitage Shanks, Taylor Wimpey, Interserve Construction, Persimmon, Finning Cat, JCB, Saint-Gobain, Bryant Homes, Tarmac, ERA Total Security, Bowater Windows and The Timber Trade Federation, to name but some.
Whether it’s a simple but value for money media relations campaign you’re after or a full marketing strategy, we’re here to help.