BHETA forum at the Ricoh Arena on April 21st

BHETA forum at the Ricoh Arena on April 21st
The recent BHETA forum at the Ricoh arena attracted over 325 delegates from across the DIY, garden and housewares industries, keen to understand supplier opportunities with both Amazon and leading omnichannel distributor, Decco.

Naturally, as BHETA’s recommended marketing agency, the team from Brookes & Co were there, keeping up to date with the latest E commerce trends as well as offering advice to delegates on all things marketing.

BHETA forum—insights from the experts

A packed house at the Ricoh heard from Amazon about plans to expand with additional suppliers and how the retail giant is working with BHETA to build a proactive ‘creating value together’ relationship. Equally exciting was a presentation by Decco, outlining the opportunities with this family company given that 80% of its turnover is in home and garden products.

Traditional v. online shopping

Perhaps one of the most interesting outcomes from the BHETA forum came from Daniel Fearnley, Head of Home at market research company, GfK, who outlined the latest data on both online retail and the consumer shopping journey in general. His presentation demonstrated that, whereas online shopping is increasingly important and set to grow further, for the home and garden sector, traditional shopping methods remain a significant choice for consumers.

So what did we think of the BHETA forum?

Well, there were some really excellent speakers, keen to work in a mutually supportive manner and who offered some interesting insights into consumer trends and habits. There were great networking opportunities for delegates too, and, as Kate Newton, Brookes & Co MD put it,

The BHETA forum was both enjoyable and informative and all the delegates we spoke to felt it had been a very worthwhile event. I think everyone came away with extended knowledge and perhaps the one thing of particular importance was the research that suggests omnichannel shopping, particularly for certain products in the home and garden sector, is still very significant.
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