BHETA seminar – a sneak peek at Exclusively Housewares 2017

BHETA seminar – a sneak peek at Exclusively Housewares 2017
This week, Account Director Sam Owen attended the British Home Enhancement Trade Association’s (BHETA) seminar about the forthcoming Exclusively Housewares exhibition 2017.

Taking place at The Design Centre in London from 13th–14th June 2017, Exclusively Housewares is one of our favourite exhibitions of the year (which may or may not have something to do with the incredible after-show evening… who knew the housewares sector was full of so many undercover party animals?!) As BHETA’S marketing agency, we’ll be on hand to help exhibitors from now until post show.

We always like to do our pre-exhibition research and when it comes to Exclusively Housewares, BHETA’s recent seminar was a good place to start! Sam gives us the low-down…

Tomorrow’s Kitchen is the place to be!

This year, Exclusively Housewares 2017 will focus around the live demonstration area, with ‘Tomorrow’s Kitchen’ displaying the latest smart technology integrated appliances. Working with this year’s exhibitors, the organisers of Exclusively Housewares hope to use product placement to bring to life this futuristic kitchen profile. Featuring design-led, smart technology products as donated by exhibitors, ‘Tomorrow’s Kitchen’ will showcase some of the most exciting innovations of 2017, including my number one ‘Lust List’ item– a fridge that alerts your phone when you’ve ran out of milk!

Scarlet Opus at Exclusively Housewares 2017

We love listening to Phil Pond wax lyrical about trends and it’s fantastic that he’ll be returning to Exclusively Housewares, along with the rest of the Scarlet Opus team. As the UK’s go-to trend forecasters, Scarlet Opus are responsible for awarding #SO Cool status to particularly on-trend products at Exclusively Housewares. As well as this, the team will be organising ‘Trends Tours’ throughout the two-day event, ensuring visitors are kept up to date with next season’s ‘must-have’ products for the home!

On a more selfish note, it’s always fascinating to listen to the Scarlet Opus seminars and this week’s BHETA meet-up saw the company divulge a sneak-peek into next year’s trends. The move towards ‘Botanical Oasis’ strikes a particular chord with me; Scarlet Opus suggests that the serenity of this trend will resonate with a busy nation of people striving for wellness, providing an escape from their everyday, ‘Apple-led’ lives. Well, I for one am happy to report I have recently homed a beautiful cactus-themed cushion for my lounge…looks like I’m already rocking this trend before it even hits!

Exclusively PR

Exclusively Housewares organisers, Vanessa Fortnum and Simon Boyd also made an appearance at this week’s BHETA seminar. The duo ensured that all attendees were up to speed with this year’s show format as well as the additional PR and publicity opportunities available for exhibitors from now until the event itself.

From sending imagery and press releases to interacting via social media to providing content for trade coverage and maximizing the online exhibitor zone, it’s essential that Exclusively Housewares exhibitors make the most of the PR opportunities available to them. The show might be over 3 months away but somehow March appeared in the blink of an eye and so too will June be here before we know it!

If you need a hand getting ready for Exclusively Housewares, Brookes & Co offers specialised marketing services that can be tailored to your requirements. From maximising your PR visibility and updating your exhibitor zone log in to exhibition graphics and stand design, we’d be more than happy to lend a helping hand!

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