Our client, The British Home Enhancement Trade Association (BHETA) has won the Website of the Year award at the Trade Association Forum’s TA Best Practice Awards 2019. The annual event, now in its seventeenth year is formally supported by the Department for Business, Energy and Industrial Strategy at took place a County Hall in London on 9th July.
We were tasked with overseeing BHETA’s new website www.bheta.co.uk, from the overall strategic direction, design, build and full development to its launch in February 2018, and we are so proud of the results. The new website reflects the association’s growing status as the industry conduit between suppliers and retailers. It combines input from industry experts, the BHETA executive team and the BHETA Board. Its objectives are to deliver a credible hub of industry information utilising a modern, stylish, user-friendly interface, compatible with desktop, tablet and mobile devices, be a research resource for the retail sector and members’ customers, raise the profile of the services and business support available to members and encourage new membership and member retention.
The overall look is visually appealing with a focus on high quality imagery with product shots representing housewares, small electrical, home improvement (DIY) and gardening. The site is responsive, user friendly, interactive and provides all the latest industry updates, as well as BHETA initiatives, an events calendar and support services. The site was built using WordPress for easy updates and is integrated with BHETA’s CRM system.
A key feature of the website is the BHETA ‘Retailer Zone’. It is an excellent tool for the industry that allows buying teams, from BHETA’s members target customer base, to find suppliers, products and brands, while also offering them an opportunity to engage with BHETA via its retailer engagement programme including forums and ‘Meet the Buyer’ days. By working with research company GfK, BHETA supplies all members with quarterly updated POS data. A look-up functionality on the ‘Retailer Zone’ enables members and visitors to find out GfK category definitions.
BHETA’s Chief Operating Officer, Will Jones said, “The website represents real value for money in that it allows our members access to all the latest initiatives and offers them an ideal marketing platform for their products and brands. It also assists the BHETA team in attracting new members to the association.
“Receiving a Best Practice Award is not only about the kudos of being an award-winning organisation, but it recognises just how much the BHETA website reflects the needs and aspirations of the BHETA membership from service provision to lobbying to dynamic real-time contact with targeted retailers. This is fantastic news for BHETA and for everyone involved with creating, evolving and maintaining www.bheta.co.uk as the vibrant communications hub that it is.”