Michèle leads new website for BHETA

Michèle leads new website for BHETA
As an agency specialising in marketing services including PR, digital marketing and brand development across the home and garden sector, we’re proud of the close working relationship we have with the British Home Enhancement Trade Association, the UK’s leading trade association for manufacturers, suppliers and distributors in the DIY, housewares, garden and home improvement markets.

We’ve been supporting BHETA with everything from PR and news content to literature design and artwork for a number of years, so it’s safe to say we were more than a little thrilled when, last year, Brookes & Co’s Michèle Rastall was appointed to oversee the launch of BHETA’s brand new website in early 2018.

A new website to support the industry

BHETA was keen that the website would support both its members and retail buyers, so the new site has been designed to feature all the services exclusive to members, as well as news and events. The website also features the new Retailer Zone: a product sourcing directory which provides a comprehensive showcase of member brands and products to buyers across home improvement, housewares and garden markets.

The right team for BHETA

Brookes & Co was tasked with creating a visually stimulating and interactive website that visitors will be truly wowed by.

BHETA’s Housewares Executive Director, Will Jones said, “At BHETA, we were keen for the new website to reflect our position as a modern, forward thinking trade association. We were confident that in Brookes & Co, we had chosen the right specialists to deliver this ambitious project. The team has such a deep-seated knowledge about BHETA’s strengths and future opportunities that it has been a real pleasure to continue to work with them in all aspects of our marketing efforts.”

From the creation of content to the website design and build, Michele has been well and truly stuck into this project since the summer, producing BHETA’s new digital home. Since the official launch at Spring Fair 2018, BHETA have been receiving plenty of positive feedback, particularly about the new Retailer Zone – looks like all the hard work has paid off, Michèle!

If you’d like to find out more about our website design and digital marketing services, take a look at our recent work or drop us a line at info@brookesandco.net.

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