Communications support for National Home Improvement Week

Communications support for National Home Improvement Week

BHETA’s (British Home Enhancement Trade Association) brand new marketing campaign for the home improvement industry is set to take place from 12th – 18th March and guess who’s been appointed to oversee its communications?!

National Home Improvement Week aims to encourage consumers to love the home they live in and take action on home improvement projects big and small. The week will see an avalanche of activity from the home improvement industry, with competitions and special offers, exclusive news and one-off activities both online and via participating retailers. Backed by a number of the industry’s biggest brands including Dulux, Black & Decker, Fiskars and ERA, National Home Improvement Week is set to provide our nation of home lovers with all the inspiration and guidance they need to improve their homes. After all, an Englishman’s home is his castle!?

To ensure the week gets as much coverage as possible, Brookes & Co will be overseeing the campaign’s trade, consumer and national press PR as well as coordinating its social media channels. Who better to enthuse the press than the UK’s only full-service marketing agency for the home and garden industry?!

Commenting on the campaign, Paul Grinsell, DIY & Home Improvement Executive Director at BHETA, said: “We are delighted to have the team at Brookes & Co on board to help us inspire and re-engage consumers with home improvement. With the social media campaign launched in time for Christmas and editorial coverage well under way, it feels like there is already such a buzz around this exciting industry sector campaign!”

With the week itself set for the run up to the 2018 Easter holidays, the Brookes & Co team are busy securing press coverage in consumer magazines, as well as across national press, TV and radio.

With fifteen headline sponsors and supporters already signed up to support the initiative, we’re more than a little excited to see where the next few months will take us! Keep an eye out for the first consumer feature of the campaign, addressing the ‘Top Tips with Tiles’ in Your Home magazine!