Our client Treadstone Products’ innovative ClipGlove range has won two GIMA awards at this year’s event. One is for Best POS Display and the other for Best Product in its category, thereby firmly establishing the brand as an excellent profit opportunity for retailers.
Treadstone’s Head of Brands, Dean Winters, says:
“We were very pleased and proud to win not just one but two GIMA awards. I hope our ClipGlove range will reassure retailers that even during times of industry change, there are still plenty of alternative options for new products to excite their customers. We will be proudly displaying the trophies at GLEE alongside many new initiatives for 2020, showing how Treadstone ‘dares to be different’.
“The awards recognise excellence in new products, marketing support and export achievements, and winning these coveted prizes is a significant achievement for Treadstone.”
ClipGlove gets its name from the addition of an aluminium Carabiner clip, which keeps glove pairs together when being stored away so that they do not get lost. Retailers appreciate the clip and how it prevents torn header cards and allows consumers to try on both gloves easily in-store plus of course how it enables the gloves to be clipped to the user’s belt, ensuring they are always to hand.
The GIMA Awards are recognised as the garden industry event of the year. Open to suppliers of products being sold within the garden retail sector, this annual event is now in its 39th year.
Selected from the top UK garden retailers and joined by consumer and trade journalists this year’s judging panel reflected the omnichannel nature of the industry.
We’re looking forward to helping Treadstone to stand out at the forthcoming GLEE event in September.