Treadstone

Treadstone Products used the Glee exhibition, the largest annual garden trade show in the UK as a platform for launching two of its most prestigious brand franchises, Peter Rabbit and Laura Ashley into garden retail.

Brookes & Co created and executed a comprehensive trade communications campaign, including creative writing and PR support in the lead up to Glee, during the exhibition and in the follow up period, to help communicate the retail potential of the new ranges.

Thanks to our close working relationship with the most prominent garden trade publications in the industry, we were able to secure effective, targeted press coverage within a limited time scale.