Brookes was delighted to be involved again with the Exclusively Show, which took place at The Business Design Centre in London in August 2021.
The show exceeded the expectations of the organising team and exhibitors in terms of both the quality and quantity of attendees, resulting in a very positive event.
Over the two days of the show, there were more people present than in 2019 creating a fabulous buzz. Will Jones, Chief Operating Officers at BHETA and Chair of the show acknowledged that exhibitors did bring more people than normal as they saw the event as an opportunity to get the industry back together after lockdown.
Exclusively has a proven track record for enabling brands to get in front of buyers and the media, as well as an established record for predicting trends, and in what was the first face to face gathering for the housewares, small domestic electricals and gift sectors for almost eighteen months.
The Brand Showcase – a curated edit of the show for media – also proved immensely popular as did the Trends area in which trend forecaster, Scarlet Opus both illustrated and talked about the key trends from now through Christmas 2021 and over the next two to three years, using exhibitor products as examples of the key themes which will influence both buyers and media.
The Brand Showcase attracted both traditional consumer and trade media including an enthusiastic host of well-established consumer influencers. Media visitors included This Morning, Olive and BBC Good Food as well as many other mainstream consumer titles. From the influencer community, perhaps inevitably given the nature of the pandemic, the ‘cleanfluencers’ brought great energy to proceedings with names like Lyndsey Queen of Clean, Crazycleaningcrawford, mancleany, Officially Hinched, Cleanigram, MrsHinchHome, CleaningwithLuicy and many more all in attendance.
Brookes & Co was supporting the Exclusively team helping to look after media visitors in the Brand Showcase. The show was a much-needed return to business normality for everyone involved.