Locktoberfest wows the security trade

Burg Wachter launches new campaign by working with Brookes & Co to create its own reward scheme for retailers and consumers.

The domestic security market always sees an uptick in the autumn as consumers with high value items – whether motors, bikes, leisure products, DIY and garden tools or garden leisure products – look to put them away for winter.    

Working with Brookes & Co, Burg Wachter has created a super-successful promotional period for existing and new stockists called Locktoberfest all focussed on security products that can be used to protect outdoor and indoor valuables. 

Prevented from joining in with the seasonal security promotional month dominated by a competitor, Burg Wachter worked with Brookes & Co to create its own reward scheme for retailers and consumer facing promotion. Combining product promotion with fun rewards for the trade and on brand treats for consumers, the concept reflects German quality and German Beerfest heritage.  

Promoted through PR and social media, the promotion has become a real brand asset and sale drive combined.